A link is a means of connecting one web page, image, video or blog posting to another. Those who submit the linked information to the Web can choose their own link structure (that is, the “name” by which the link can be identified) to be read by search engines and Web users to identify content they are looking for.
The video in this post demonstrates the flaws in relying solely on word association when it comes to searching the Net. It demonstrates the importance of key words in boosting website publicity and reveals just how inadequate software can be when it comes to finding the content a user is actually searching for.
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